Generation Clay Ultra Violet Brightening Purple Clay Mask

Brand new without box. Never used or swatched. Retails for $49 + taxes. SOLD OUT ONLINE. GENERATION CLAY BENEFITS BENEFIT 1: DRAWS OUT IMPURITIES AND TOXINS Clay has a negative electrical charge. This can help bind to positively charged toxins found in environmental pollution and draw them out of the skin (mercury and lead, we’re looking at you). Why is this so important? Because when impurities and other gunk lingers on the skin for too long, it can cause a dull in complexion or, worse, create breakouts. BENEFIT 2: UNCLOG PORES AND MATTIFIES SKIN Anyone with shiny, greasy-looking skin will tell you the struggle to mattify their complexion is real. Clay masks draw excess oil away from the pores and help unclog them. Meaning, if you have naturally oily skin, regularly applying a clay mask once or twice a week helps to keep excess oil in check. BENEFIT 3: CLEARS UP MILD ACNE By absorbing oil from your skin and pulling dead cells from the skin’s surface, clay masks are able to work as a gentle exfoliator and purifier. This, in turn, prevents mild forms of acne – such as pimples, blackheads and whiteheads – from forming.