1972 CREATIVE PLAYTHINGS #JO386 WOOD FOUR WAY BLOCKS ANIMALS SHAPUR PUZZLE

This charming set of building blocks from Creative Playthings is sure to delight little ones with its fun animal shapes and sturdy wood construction. The blocks come in a handy box for easy storage and organization. Perfect for children who love to build and create, these blocks provide endless hours of imaginative fun. Princeton: Creative Playthings, 1972. American edition of this iconic educational toy, graphic designer Fredun Shapur's four-way blocks. Shapur developed the first version of these blocks, featuring four simplified, stylized animals, in 1964. They were awarded the London Design Centre label, and picked up by Naef, the Swiss toy company, for manufacture and distribution in Europe. In 1968, Shapur became art director of the American toy company Creative Playthings, where his vision informed every aspect of the company's image: "Attractive design, high standards of craftsmanship, and well-informed, age-appropriate goods were the qualities that made Creative (truncated) Made in the USA in Princeton NJ. Box has been taped, has wear and damage