READY FOR PLAY - This adorable design is perfect for full days of play in the sun, water and sand. BUILT-IN SUN PROTECTION - Keep your little guy's delicate skin safe in the sun! RuggedButts features built-in UPF 50+ so there's more playing and less worrying about harsh UV rays. Perfect for the beach, lake or pool! DESIGNED IN USA—Designed by moms who believe in the beauty of quality products and superior customer service. High quality and darling design is the guiding principle behind RuffleButts.