We couldn't have survived our baby's first few months without these! Regularly $35 a piece. The first step to achieving deeper sleep and a more regular routine is our range of newborn baby & early development swaddling. Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP™ design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP™ position & allows them to place their hands to the mouth for true SELF-SOOTHING™.