Formulated with vegan collagen and plant-based fibers to fluff up lashes while helping to condition, lengthen and add volume and WITHOUT any ingredients you don't want weighing you down - 100% vegan and cruelty-free formula. The 100% vegan spiral Fluff It Up Brush rolls the glossy, true black formula evenly onto every single lash and separates them for a feathery, fluttery effect. Shade is Black. Brand new unopened in box. Bundle any 3 individual items marked with a 💋 and I'll send you an offer for $20 with reduced shipping.