What It Does: This easy-to-use brow gel is lightweight, highly pigmented (it’s the perfect shade for light or medium brown hair), and dries down to a flexible matte finish that you’ll love. How to Use It: Use the comb applicator to brush a small amount of gel through your brows in the same direction your brow hairs naturally grow. More Reasons You’ll Love It: It’s vegan and cruelty-free. About The Brand They believe inclusive beauty is so much more than just a wide shade range, it means including and representing women, men, or however you choose to identify.