Snowflake Vinyl Badge Holder with retractable badge reel. We used glitter Vinyl for this Snowflake. We personally machine embroidered this design using glitter vinyl with a felt back in a smoke free home studio. We then assemble it on a hard plastic retractable badge reel. The reel is available with an alligator clip and will retract to almost 34 inches. The swivel has a 360-degree rotation which allows you to easily use card readers. Highest quality badge reels on the market - rated for 100.