From the manufacturer About UGG Founded in 1978 by an Australian surfer on the coast of California, UGG is a global lifestyle brand renowned for its iconic Classic boot. First worn by celebrities, and then the world, UGG designs and retails footwear, apparel, accessories, and home décor with an uncompromising attitude toward quality and craftsmanship. Treadlite by UGG Offering increased cushioning, traction, and flexibility, Treadlite is a supremely lightweight and ultra-durable outsole.