60's style vintage HM bikini - A tribute to Marimekko
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Limited edition - A tribute to Marimekko for HM bikini. Two piece - size 8
Marimekko is well known for vibrant bold simple prints. It was fashion icon Jackie Kennedy that put Marimekko on the international map when she wore their dresses during her husband’s 1960 presidential campaign. Since then, Marimekko has always symbolised optimism and positivity, which makes it a perfect match for H&M.
”H&M’s design team has always admired Marimekko’s vivid prints and colours, and they feel so right for this season,” says H&M’s Head of Design Ann-Sofie Johansson. “We came up with the idea of creating a summer collection built around the fun and joyful attitude of Marimekko’s vintage prints.”
Dipping into the massive 60s archive, the H&M design team have taken these fun retro prints and given them a very modern twist. Pinafores, smocks and shorts are the must-have women’s styles that sing out with holiday spirit. Certain designed pieces have been given extra detail for example three buttons on a cotton/silk mix apron dress. When it comes to the beach, the Tribute to Marimekko has both 50s-style one-piece swimsuits and bikinis, as well as sun-hats and versatile scarves that can be wrapped high on the head, or easily gathered into a sarong.
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