Second only to "Lolita"in cult classic makeup, this is a neutral shade that is perfect for everyone. I honestly have been through 3 bullets and 2 liquid lippies just in this shade. I still wear the liquid. This one was intended for use, but never worn see photo. I used to collect Kat Von D lipstick, but i rarely wear lipstick anymore. Still creamy wearable. These are OG KVD lippies. Thinning out my collection. No Box.