According to the Sephora website: “An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner”. Retails for $23/pencil. Get all five here for $75!! I bought a bunch of value set duos that included this gel pencil and a liquid pencil. Decided that gel is not for me. These pencils are brand new, never used. Get all five!!