Jones Road calls this a “Rosy pink”. I found it to be a lovely wearable alternative to red lips for a cool toned person, very elegant for day or night. This one is a masterful color on the part of Bobbi Brown! It may be my favorite of the whole Lip Tint collection. The Lip Tints have color payoff like a lipstick, but in a moisturizing formula that’s so easy to wear, no liner required. Swatched a few times.