D8 Hat/Cap Adult Adjustable Hook & Loop Strap ZUMBA Logo on face in white orange black plus ZUMBA Gold Type on side in Black Gold / Orange Runners Hat with Grey sweat liner. Zumba is a fitness program that involves cardio and Latin-inspired dance. It was founded by Colombian dancer and choreographer Beto Pérez in 2001, It currently has 200,000 locations, with 15 million people taking classes weekly, and is located in 180 countries. Zumba is a trademark owned by Zumba Fitness, LLC.