A Whack on the Side of the Head: How You Can Be More Creative -- Roger Von Oech

<b>The hugely bestselling creativity classic with "lasting appeal," <i>A Whack on the Side of the Head</i> is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (<i>New York Times</i>)!</b> <p/> For more than four decades, <i>A Whack on the Side of the Head</i> has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. <ul><li> Learn how to overcome the ten biggest mental locks and unleash your full creative potential. </li><li> Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas. </li><li> Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"! </li></ul><br><br><b>Author:</b> Roger Von Oech<br><b>Publisher:</b> Grand Central Publishing<br><b>Published:</b> 05/07/2024<br><b>Pages:</b> 352<br><b>Binding Type:</b> Paperback<br><b>Weight:</b> 0.70lbs<br><b>Size:</b> 8.20h x 5.50w x 1.10d<br><b>ISBN:</b> 9781538759417<br><p><b>About the Author</b><br><b>Roger von Oech's</b> products and seminars have enhanced the creat