Albert Einstein - Think Different Campaign ORIGINAL Authentic Framed Photograph

Albert Einstein - Think Different Campaign ORIGINAL Authentic Framed Photograph 23x16.5 Framed. Condition is "Used". Originally professionally framed at Big Apple Art Gallery in New York City. Shipped with USPS Priority Mail. The Albert Einstein photograph is part of the "Educators Set", and was printed in 2000 and distributed through Apple's Education Channels. Included with the set is a biography of each person depicted. The poster measures 11" x 17" and is printed on shiny paper. Part of the set includes: Albert Einstein, Cesar Chavez, Jane Goodall, Pablo Picasso, Amelia Earhart, Miles Davis, Jim Henson, John Lennon & Yoko Ono, Dr. James Watson, and Mahatma Gandhi. This poster was printed on heavy weight paper and is in excellent condition. Originally paid $600 for photograph and framing. Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think".