Instantly smooth even the curliest of hair in a single stroke that s faster and more lasting than ever. Our easy-to-use, straightener-meets-hairbrush hybrid packs the power of IRED technology for smoother, shinier hair in de record time. Eliminating stress on hair - and you. That's why they call this a game-changer in the world of hot tools. The performance of a straightener, with the ease of a hairbrush. Featuring an ION generating projector and now upgraded with IRED technology to deliver smooth shiny hair that lasts.