Seller's Note: Bought but unfortunately was delivered past the return period! In original packaging, looking to resell since I don't need another heat-styling brush. This is sold-out on amika's website right now, so a really good time to pick it up if you've been searching! Description from Amika: upgraded with ired technology for smoother, shinier hair - this tool delivers the power of a straightener with the ease of a hair brush, featuring an ion generating projector to lock in moisture. why it’s special: ired beam technology speeds the heat in deeper to preserve moisture for instantly smooth hair–with less damage. the ion-generating projector streams millions of cuticle-sealing negative ions into hair with each pass. the smooth and shine stay in, the frizz stays away. digital temperature control allows you to style the finest to the thickest of hair with just the right amount of heat temperature lock function to maintain consistent temperature while you style. 60-minute auto shut-off for peace of mind. 9ft 360° swivel cord so you don’t get wrapped up in it. ceramic bristles with cool-tip guarantees safe, easy styling.