Avec Los Filles Flats Size 6.5 "A story told by Joyce Azria"

Own a piece of history as the daughter of BCBG brand has launched her own contemporary fashion brand. Avec Les Filles is French for "with the girls". Joyce Azria celebrated the launch of her contemporary fasshion line, Avec Les Filles, with a millennial pink pop-up boutique in Los Angeles during Summer 2017. You could say that Joyce Azria was destined to be a figure in the fashion business. Her father is Max Azria, the founder of BCBGMAXAZRIA. Surrounded by family business, Joyce has had an entrepreneurial appetite since she was young. “I was very lucky to grow up in my parents' company,” she says. Within two weeks of leaving BCBGeneration, Joyce had written a business plan and founded her new line. In seven months, the first collection was born, starting with footwear and apparel. “God made it so that each person on my track at that time was exactly what I needed,” says Joyce. Soles have the phrase "A story told by Joyce Azria" to recognize the launch of her fashion brand.