Aveda Blue Malva Shampoo Brand New Never Opened 33.8 ounces Blue malva shampoo neutralizes brassy hair tones in all shades — especially blonde hair, and adds silvery brightness to grey hair. Aveda's own pure-fume™ aroma with certified organic ylang ylang, lemon, eucalyptus and other pure flower and plant essences. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.