BACARDÍ X BOI-1DA X NAHMIAS WEARABLE ALBUM

BACARDÍ, BOI-1DA AND NAHMIAS LAUNCH NEW WEARABLE ALBUM CAPSULE COLLECTION TO AMPLIFY RISING ARTISTS BACARDÍ Rum is proud to debut the latest evolution of Music Liberates Music, an ongoing program designed to champion underrepresented voices in the music industry. The fourth iteration of the program seeks to combat that statistic by enlisting high-end streetwear brand, NAHMIAS, along with GRAMMY-winning producer and longtime collaborator, Boi-1da, to drop an innovative, new kind of music distribution model. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes integrated into each garment, which directs phone-wielding fashion lovers to an album of rising global musical talent when they go to snap a photo. Gender-neutral capsule collection made its global runway debut at NAHMIAS’s Spring/Summer 2023 show at Paris Men’s Fashion Week, where the runway-ready looks, along with a “codes out, phones out” policy, gave attendees a chance to scan the tech-chic getups during the show Includes: • WEARABLE hoodie • WEARABLE t-shirt • WEARABLE cap Never worn—still in plastic packaging willing to negotiate