Brand new What It Does: Who has time to re-apply eyeliner? (Not us!) This rich gel formula is super pigmented, waterproof, and lasts all day long without smearing or smudging, no touch-ups required. How to Use It: Use it along your waterline as a tightliner, trace it along your upper lash line for a quick flick, or smudge it out for a smoky look. More Reasons You’ll Love It: It’s vegan and cruelty-free.