Berek signature product: “statement” Jacket Berek is a women’s novelty brand with an all-encompassing art you can wear collection. Founded by Jack Zyman in 1977, he built Berek with the vision to bring glitz, glamour, and a “little sparkle” to women’s everyday wear. The design team travels to Europe and other parts of the world for new ideas. They combine various yarns, 3D embellishments, hand embroidery, and labor-intensive beadwork to keep Berek at the forefront of the industry.