BOTANY 500 VINTAGE MEN'S HAND TAILORED PURE LUXURY WOOL? BLAZER
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Fabric looks & feels shark- skin? Not sure
If not, it's super 100's wool.
much more likely back then.
BOTANY 500 VINTAGE AD
Botany 500’s Ivy Executive Collection, 1955
Within one year of LIFE Magazine’s 1954 feature “The Ivy Look Heads Across The US,” which surely would have caught the eyes of the apparel industry given the magazine’s enormous circulation, Botany 500 was already jumping on the new menswear trend.
You can all but imagine the product development meeting. Let’s come up with a collection that capitalizes on the new trend while invoking a couple of upwardly mobile dream words?”
And so the “Ivy Executive” model was born.
This ad spread dates from 1955 and was brought to our attention by our favorite Italian image collector Carmelo Pugliatti. Grazie, paisano. — CC
EXACT MEASUREMENTS
SHOULDERS 20"
ARMPITS 22"
SLEEVE LENGTH 25"
JACKET LENGTH 30"
AMAZING FABRIC*
NOTE: Harry Cherry fitting a jacket for Telly Savalas first appeared in the July 1, 1974 issue of People magazine.
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