AWARD-WINNING DESIGN: Loftie's smart alarm clocks for bedrooms have been celebrated for their outstanding quality, being named a New York Times Wirecutter pick for three consecutive years and chosen by TIME Magazine as one of the Best Inventions of 2023. RELAXING SOUND MACHINE: Unwind effortlessly with our sound machine alarm clock, featuring over 100 free tracks including breathwork, meditations, sound baths, white noise, and nature sounds. Perfect for creating a calming bedtime environment. TWO-PHASE ALARM SYSTEM: This smart alarm clock includes a unique two-phase alarm: a gentle wake-up phase followed by a louder get-up alarm. This design, featured at the MoMA Design Store, supports your body’s natural waking process for a smoother start to the day. CONVENIENT BLACKOUT MODE AND PHONE-FREE BEDROOM: Activate Blackout Mode by holding down the snooze button for a complete lights-out experience. Enjoy a serene, phone-free sleep environment, controlling everything directly from the clock—no app needed. Simple setup involves plugging in the clock, downloading the Loftie app, and connecting to Wi-Fi. RICH CONTENT LIBRARY AND OPTIONAL APP: Explore a vast library of personalized bedtime stories, horoscopes, meditations, affirmations, and more. The optional, free companion app allows you to set alarms, listen to white noise, nature sounds, wellness content, and stories anytime, anywhere. Available on iOS and Android.