Bedded stroke of brilliance brightening serum NIB

When we talk about the best vitamins in skincare, it’s never long before vitamin C begins to dominate the conversation. “Vitamin C is one of nature’s most powerful and beneficial ingredients,” says Toronto-based, board-certified dermatologist Dr. Geeta Yadav. “In addition to providing potent free radical defense and offering anti-inflammatory benefits, vitamin C also promotes collagen production, prevents the overproduction of melanin, and helps your sunscreen work more efficiently.” Beyond that, says the derm, “consistent use of vitamin C helps firm, brighten, smooth, and clear skin for a healthier appearance. It is truly an essential ingredient in any regimen.” NIB