Beyond Spin: The Power of Strategic Corporate Journalism

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, & align organizations. In Beyond Spin, 3 experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, & strategically weighted reporting inside a corporation. With practical guidelines & real-world examples from SGI, Microsoft, J.P. Morgan, & other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, & fiercely competitive. Paperback ‎288 pages