From bigtruck website: Just like a reflection is determined by the view that one is taking in, our Goggle hat collection reflects the true icons of the California lifestyle. You’ll never have to step off the mountain to embody the essence of ripping through pow. The Goggle cap makes bragging easy, as each personal touch of California pride is reflected through the lens. Take these hats with you skiing or snowboarding so you can look great in the parking lot after the run. Whatever your view, whatever your passion, bigtruck® has you covered.