New in box! The Black Mamba Rejuvenating Mask is includes a multitude of ingredients including 24K Gold for a youthful, glowing complexion. The ingredients continue to work long after it has been applied, as they are absorbed deep into the skin. Your skin will be softer, more even-toned, brighter, and more youthful after each treatment. Not tested on animals. <3 Why you are getting this product at such a low cost in comparison to its retail value. I purchased this item, among others, through an auction company in Las Vegas, NV for resale (like department stores resell products they purchase from sellers at a lower cost). These items are authentic. They are offered at a low cost for various reasons: the company could be rebranding the product, there could be an excess of a product, there may be an imperfection or damage to the packaging (which would be visible in pictures), etc... The product, itself, is intact. I hope you enjoy your purchase! Thank you!