Always Keep Fighting sweatshirt by Jared Padalecki of Supernatural. Vintage. ~ ~ ~ ~ ~ ~ ~ ~ Launched in March 2015, with a t-shirt featuring the slogan. Profits from the sale of the shirts went to the charities To Write Love On Her Arms, The Wounded Warrior Project and A.I.R. Attitudes In Reverse - Student Suicide Prevention - Mental Health The campaign launched during the filming of 10.19 The Werther Project, an episode that features suicide as a theme.