What is super about Sonic? High speed. Low sound. Lightweight. The Sonic Dryer is a professional hair dryer with an advanced, powerful 110,000 rpm motor that dries hair 4X faster than the average dryer. The innovative brushless motor and ergonomic design make it both extremely lightweight and quieter than you'd expect. Perfect for any hair type with a diffuser and air concentrator included and advanced ion technology for a smooth, shiny finish every time. WHY YOU'LL LOVE IT: • 4X Faster Drying* • Ultra Lightweight - Under 350 g (.77 lb) to ease strain on your wrist and hand • Super Quiet with a lower, more peaceful ambient sound • Advanced lon Technology to help reduce frizz for a smooth, shiny finish • 4 Heat & 3 Speed Settings to customize for any hair type and texture • Cool Shot button to set your style after you dry • Smart memory function stores our heat and speed settings which saves you time and hassle • Includes Air Concentrator & Diffuser • Professional salon-length 2.5 metre (8 ft) power cord perfect for the salon or at home • Unique Self-Cleaning Function to prolong the life of your dryer with a touch and hold of a button