$370 retail Brand new in box Comes with shampoo 4 oz Kiosk sales convinced me to buy this, and it is an amazing straightener, but I really don’t like straightening my hair. Pretty impressive though. Master any style with SA’s Bionic Pro Ceramic flat iron. This agile and lightweight flat iron features not only an adjustable temperature, but also Nano-Silver, Far Infrared and Negative Ion technologies working in unison to ensure you have silky smooth hair in no time! The floating ceramic plates ensure that the heat is much gentler on the hair, helping to sustain moisture and protect it from damage. They also allow for a smoother glide with no pulling and wider sections of hair to be straightened effectively and in record time. The unique rounded barrels quickly and easily create long-lasting curls, waves, and the perfect straight style. Take back control of your hair with SA’s Bionic Pro!