Brand new POUND CAKE Red Velvet Cake Batter. Delicious red lip 👄

Why you’ll love it: A red lip is always a classic choice, but not all matte liquid lipsticks wear as well as this Best of Beauty-winning favorite does. The suede-textured formula has just the right amount of pigment for a gorgeous, long-lasting payoff. And though it may feel like it’s barely there, know that this bold crimson is making a statement. How you’ll use it: The flexible, doe-foot applicator applies a sharp finish. It’s so opaque, one swipe will do the trick.