Experience a rush of lip decadence with ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation. Plush Rush lip gloss in color “In Love” by Butter London. This is a pretty deep magenta pink. • Brilliant Shine and Cushiony Feel • Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect. • 100% of women saw an immediate increase in lip fullness. • 96% of women had smoother lips. Full size. Condition: New in box