Authentic. Sprayed to test the smell. Like new!!! No box. What it is: A soft and casual eau de parfum that was created by founder Rosie Johnson.Fragrance story: Leila Lou is the fragrance that started it all and is inspired by the classics: lazy mornings in bed and fields of flowers. It contains notes of pear, jasmine, and freshly cut grass and feels like your favorite pair pf blue jeans and white tee: sexy, casual and everyday. Leila Lou was created by founder Rosie Jane Johnston as her signature scent. Its named after her daughter Leila Lou.'I created this fragrance when I was a makeup artist, and I wanted to wear something that was soft and casual and made me feel like I had eight hours of sleep and a long shower.' - Rosie Jane Johnston Style: Fruity, floral.