CHADWICKS LADIES VERSITILE BUTTON DOWN DRESS (UNIQUE)

CHADWICKS LADIES VERSATILE BUTTON-DOWN DRESS (UNIQUE) Chadwick's of Boston made its debut in 1983 as an off-price mail-order company offering specialty women's apparel brand names and prices similar to those in the Zayre Corp.'s Hit or Miss chain of stores. Chadwick's of Boston made its debut in 1983 as an off-price mail-order company offering specialty women's apparel brand names and prices similar to those in the Zayre Corp.'s Hit or Miss chain of stores. Hit or Miss outlets were at the time selling brand-name apparel at 20 to 50 percent off regular prices, and the close correspondence between Hit or Miss merchandise and that offered in Chadwick's catalogs allowed customers to handle and judge the products before trusting to catalog shopping from home. Originally considered an experimental project, Chadwick's had sales of $3 million in fiscal 1984 (the year ended in January 1984), $21 million in 1985, and $24 million in 1986, when Zayre's management decided that Chadwick's had achieved its goals and proven a viable operation. Fully Lined.