Cashmere Benetton Sisley Turtleneck Sweater Womens Medium Purple Ribbed Italy

Measurements: 47 cm armpit to armpit, 58 cm shoulder to bottom hem, 65 cm sleeve Sisley Clothing Co is a dynamic and avant-garde line of the luxury Italian fashion brand, Benetton Group. Founded in 1968, Sisley has been producing trendy and classy collections every season, establishing itself as a prominent ambassador of Italian design globally. The brand initially targeted younger buyers with its innovative styling in denim, which later attracted the attention of larger players in the fashion industry, including the Benetton Group. Sisley underwent significant changes in 1985, redefining its brand identity. This transformation included a rework of its production, sales points, and advertising approaches, and even the logo was updated to a more sophisticated design. The brand offers ready-to-wear lines for men, women, and children, and has expanded to include accessories like handbags and eyewear. Sisley Young caters to the under-12 demographic, emphasizing the importance of fashion awareness from an early age. Additionally, Sisley Underwear reflects the brand's philosophy that undergarments are as essential as outerwear. Distinct from its parent company, Benetton, Sisley’s advertising and promotion strategies are more direct and personal. A notable example of this approach is the Sisley's Travelers Diary, which is more than just a catalog, narrating the story of travels and fashion through words and pictures.