Charlotte Russo Ladies Black Paisley Deluxe Trench/Overcoat

Charlotte Russo Ladies Black Paisley Deluxe Trench/Overcoat Unique Paisley Piece Charlotte Russe Holding, Inc. is a specialty retailer of women's clothes, aimed at women between the ages of 15 and 35. The company operates two different chains of apparel stores, Charlotte Russe and Rampage. The Charlotte Russe stores target women who want established fashions at reasonable prices; Rampage stores offer higher-priced, more cutting-edge clothes and accessories. 1975-89 Dan, Frank, and Larry Lawrence grew up in the clothing business, working in their father's clothing store in Brooklyn. They moved west, formed the Lawrence Merchandising Corp., and in 1975 opened their own store, in Carlsbad, California. They named the 1,500-square-foot store Charlotte Russe after a dessert they remembered from their childhood. Over the next ten years, the brothers opened six more stores in San Diego County, bringing in sales of $12 million in 1984. They then began to move into other parts of the state. The units grew bigger, to around 5,000 square feet, and continued to be visually dramatic. To attract the trendy young women they wanted as customers, they concentrated on visual displays, location, and packaging. The Lawrences opened stores in heavily shopped malls, taking prime locations and making Charlotte Russe an anchor store. Their windows made the local news, and customers used the distinctive shopping bags, with a psychedelic art deco design