This reusable soft cooler is made from recycled materials, equivalent to 8 plastic bottles; made with super thick insulation, use with ice packs or ice to keep lunch and drinks cold. Perfect backpack for camping, a beach day, golf outing, hiking, or fishing; keep lunch and drinks cold for hours while you enjoy the outdoors; plenty of room for all your gear. The top zippered compartment is insulated and perfect for an ice-pack and lunch or just regular dry storage for a phone and wallet; the bottom is roomy and can fit 20 cans plus ice.