Coldwater Creek Jacket pre-Loved

In 1984, Dennis and Ann Pence relocated from Manhattan to the resort town of Sandpoint in northern Idaho to start a direct mail business. They bootstrapped the business with savings of only $40,000. Early catalogs were printed in one color by the local newspaper. In the early days the two founders did everything, putting an extension cord on their telephone so they could take customer orders throughout the tiny condo they worked from.