The Elchim 3000 Uragano Ionic Professional Hair Dryer has a generating system that emits negative ions to significantly reduce drying time by up to 50% while creating smooth, frizz free, shiny hair styles! Sporting a powerful 1800 watt motor and a 10 foot flexible cord for convenience, the Uragano dryer is a professional styling appliance, not just your average hair dryer. With the hands down, best reputation in the industry, these Elchim hair styling tools are expected to outlast the competition while deliver superior results! Elchim 3000 Blow Dryer Features Include: An impressive 1800 watt motor. 4 speed and heat temperature settings. Negative ion generating system. Twice the amount of negative ions compared to other dryers. Up to 50% reduced drying time. Increases shine and reduces static. Removable lint filter makes cleaning and maintenance easy. Made in Italy. Retails for $159 **FREE SHIPPING**