Estée Lauder little black primer. Brand new. Unlike traditional lash primers that are white, this primer is tinted black, so you can use it on its own. No well-dressed lashes should be without it. Patent-pending formula. Three ways to wear it: Tint: Colors and lifts bare lashes so they stay silky black throughout the day. Amplify: As a primer, it's the optimal mascara base for volume, lift and length. Set: Brush over mascara for a long-wearing, water-resistant topcoat. Retail price $10.