The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success Book by Diane Buccola Welcome to the 2nd edition of The Heart of Esthetics: Creating Loyal Clients & Achieving Financial Success which is twice the page count of the original book which I wrote in 2013. That’s because esthetics has evolved enormously over those many years. This is great for Estheticians because now there are multiple options and many creative paths to follow in their esthetics journey.