Fabulous June 1945 Esquire Magazine with Varga Girl Centerfold

Fabulous June 1945 Esquire Magazine with Vargas Girl Centerfold Original June 1945 issue of Esquire magazine. Its chief selling point is, of course, the eye-catching Vargas Girl centerfold. The articles included are by Sinclair Lewis, Paul Gallico, and a host of other respected authors of the day. There are also photos by famed Hollywood glamour photographer George Hurrell. See front cover for list of contributors. And of course, then there's the Vargas Girl centerfold. She's a lovely redhead, sitting posed on a green mat, wearing a simple slip and high heels. Eight years later, Hugh Hefner would publish the first issue of Playboy Magazine, with out a doubt influenced by Esquire, and the Varga centerfolds in particular. Remember, in June of 1945, VE Day had just happened, but we were still fighting in the Pacific theater. Atomic bombs wouldn't be dropped on Hiroshima and Nagasaki for another two months, so patriotic pin-ups were still all the rage, boosting the morale of "our boys over there." Aside from the centerfold, there are any number of slightly risque ads and cartoons in the issue. A casual glance through the mag shows the art of advertisement while it was still in its heyday. Gorgeous artwork, terrific fashions, great copywriting: this was both the epitome and the precursor of Mad Men's agency two decades later. Condition is nearly pristine. Slight foxing around the edges, but no chipped pages. Colors are bright. Centerfold is in gorgeous condition.