BRAND NEW | 1 L / 33.8 fl oz Direct from Manufacturer's website: For color-treated strands that want to preserve the potency of their signature hue. Protect your beloved color with salon-level shampoo formulated to help extend color vibrancy. Ideal for every hue: blonde, brunette, red, platinum, black—and beyond. Sulfate-free Technician Color formulas generate less friction between strands, which helps reduce color fading. Our signature shampoo for color-treated hair is proven to be most gentle when used with Technician Color Conditioner Extended Color Vibrancy. - Powered by Mirabelle Plum Seed Oil for lasting color and enhanced vibrancy. - Plant-derived extracts and solar protection polymers protect strands from color fade, brassiness, and the sun’s rays. - Our proprietary Environmental Protection Complex features Pro-Vitamin B5 for heat protection, Specialty Rice Protein for solar protection, and Edelweiss Flower Extract for anti-pollution, environmental protection. - Scent is a peach and red fruit blend, spiked with tropical notes. - Vegan and cruelty-free. - Free from sulfates, silicones, parabens, phthalates, and gluten. - 100% recyclable packaging.