Fenty Beauty Full Frontal Mascara

What It Does: This high-performance mascara holds up while you turn up. The innovative brush head creates mega volume, length, and thickness for a dramatic lash look—and the long-wearing, water-resistant jet black pigments won’t smudge or smear for hours. How to Use It: Use the fat side of the brush to lift your lashes, the flat side to define, curl, and separate, and the pointed tip to coat the hard-to-reach lower lashes. More Reasons You’ll Love It: It’s vegan and cruelty-free. About the Brand