LIP COLOUR SERUM INSTANTLY IMPROVES LIP STRUCTURE, SOFTNESS AND HYDRATION. An award-winning, all natural lip serum formula made with skin-nourishing ingredients that go beyond adding colour and hydration to lips. The plant-based gloss serum gently plumps without irritation. Organic Pomegranate Plant Sterols, Beet Extract, Vegetable Collagen and Antioxidants improve lip structure, diminish look of fine lines, and leave lips full and soft.