Following the Federal Trade Commission’s decision last year to remove the traditional thresholds on what can be described as gold, a new line has been introduced based on 1k gold jewelry. Gold One Jewelry is now being sold on QVC and at Daniel’s Jewelers, and will be soon be sold at Macy’s, Kohl’s, and Boscov’s, according to its creator, Long Island City, N.Y.–based Select Jewelry. The jewelry was created using a new patent-pending gold alloy. It is then plated with a layer of 14k gold to match the color of traditional gold jewelry. Its retail price is 80%–90% less than comparable 14k product, the company says .“It protects from tarnishing for a sustained period,” he says. “It looks the same, it feels the same. If you look at the market, 14k reacts differently than 18k. And so does 8k and 9k. And 1k certainly behaves differently.” Stamped on the chain and on the heart. Clearly stamped on catch SCL 1 k. beautiful necklace purchased and never worn.