Forming Cream

American Crew Forming Cream shampoos out easily without residue, a humectant that provides movable hold, conditions and moisturizes hair, with a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker.Key Benefits:What It Does: Helps hair look thicker. For light styling.Who It's For: For all hair types. Ideal for men who haven't used styling products and want to ease into the potential of styling jar products.Find the best American Crew products for your look here!