Rekindle your Red! FRAMESI COLOR LOVER DYNAMIC RED SHAMPOO keeps reds fiery and true to tone while banishing brass and replacing lost pigments. Natural conditioning agents coupled with POMEGRANATE EXTRACT and QUINOA enrich hair, root to tip for even color, no drying or buildup. Enhance your red without changing original tonality Pomegranate extract provides natural age-defying & conditioning results for smoothness & shine >95% longer-lasting color* with no build up or dryness Vegan, Free of Sulfates, Parabens, Gluten, DEA & Sodium Chloride Great for extension care