CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots BENEFIT: Strengthen and increase elasticity with fermented rice water FRAGRANCE: Our most popular nude (p)each SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans CLEAN: 92% Naturally-Derived, Sulfate-Free, Paraben-Free, Target Clean CONSCIOUS: Cruelty-Free, 100% Vegan SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable